About Us
Our Philosophy
At Prime Point, we believe style should be accessible all year long. That’s why we launched iconic concepts like the Prime Point flash sale or seasonal discount — so that you can stay on trend without breaking the bank. Whether it's Eid collection, winter collection, or summer lawn collection, every item we offer reflects our passion for design, comfort, and cultural heritage.
Our product line is thoughtfully crafted with premium fabrics like pima cotton, khaddar, velvet, cambric, and linen to suit Pakistan's diverse climate and aesthetic preferences. Every Prime Point design is made to deliver not just visual appeal but also functionality and durability.
About Prime Point
Prime Point, formed in 2022, began with a simple vision — to redefine what it means to wear traditional Pakistani clothing with style, comfort, and confidence. Today, it stands as one of the fastest-growing brands in Pakistan, known for its ready-to-wear, unstitched and luxury festive collections.
We are not just another clothing brand — we are a lifestyle brand. From stitched shalwar kameez for gents to the finest embroidered lawn collections for every season, Prime Point Pakistan has built a community of loyal customers who trust us for quality, comfort, and value.
Whether you’re searching for shalwar kameez in Pakistan, or a men’s unstitched suit, you’ll find something just for you at Prime Point. Our exclusive men’s winter collections, embroidered lawn sales, and Azadi sales on brands bring you affordable luxury, right when you need it.